How we work
Who writes this, how we choose sources, and what we are not.
You are reading about your own body on a site run by strangers. Here is who we are, what we are qualified to say, what we are not, and how we handle it when we get something wrong.
Last updated 18 September 2026.
Who publishes this
EverStrong is a coaching business, not a publisher and not a clinic. It is one Australian company, EverStrong Nutrition Pty Ltd, ABN 34 696 248 870, based in Sydney and founded by Greg Black. Everything on this site is published by EverStrong and EverStrong is accountable for it, which is why the site says "we" rather than putting a different byline on every page. There is no newsroom here and no roster of contributors. One business writes it and puts its name on it.
Our work is aimed at one group of people: adults losing weight on GLP-1 medication who want to keep the muscle they have, most of them over 45. We are not a general health site and we do not write about anything else.
What we are, and what we are not
Our qualifications, stated plainly
Nobody at EverStrong is a doctor, a dietitian, a nurse, a pharmacist or an accredited exercise physiologist. We hold no clinical qualification. We are not accredited or endorsed by any professional or medical body. We have no medical reviewer, no clinical advisor and no editorial board, and no clinician has reviewed the pages on this site. Our founder has no clinical training. Where you see the word "we" on this site, that is a coaching business reading the research, not a clinician giving you an opinion about your body.
What we do have is a published evidence base with every figure traceable to a named study and a DOI, a method we set out in full so you can check our working, and a narrow subject we have read deeply rather than a broad one we have skimmed.
Because we cannot offer you a clinician's judgement, we do three things instead.
We never give medical advice
No diagnosis, no treatment, no dose, no taper, no supplement protocol, no interpretation of your blood results. We publish no dose figure anywhere on this site, including for over-the-counter products. If a page comes near the line, it stops and sends you to your prescriber.
Anything about your body goes to your prescriber
Symptoms, side effects, how you are feeling, whether something is normal, whether to keep going: those are questions for the person who wrote your prescription and who can examine you. We will say so rather than guess, every time, even when it costs us the sale.
We show the evidence instead of asking you to trust us
Every research figure we state is on the evidence page with its range, its study design, its sample size and a link to the paper. If you would rather read the study than take our word for it, that is the correct instinct and we have made it easy.
We do have real experience in a narrow thing: turning the two levers that show up again and again in this literature, enough protein eaten first and two short strength sessions a week, into something a person with almost no appetite can follow on a Tuesday. That is coaching, it is what we sell, and it is not medicine.
How we choose sources
In order of preference, top to bottom. We take the highest thing on this list that exists for the question being asked.
Pooled evidence over single studies
A meta-analysis or systematic review of randomised controlled trials beats one trial, however striking that trial is. One sub-study inside one trial is the weakest thing we will build a page on, and when we do we label it limited.
Recent syntheses over old ones
When a newer and larger synthesis covers the same question, it replaces the old figure and the old one is named in the corrections log rather than deleted. This field is moving fast enough that a four-year-old number can be the wrong number even when it was correctly reported at the time.
Named journals, with a DOI
Every source we cite has a digital object identifier that opens the paper itself. We do not cite press releases, conference abstracts, preprints, supplement or pharmaceutical company materials, or other health sites quoting a study we could have read ourselves.
Studies in people like the reader
Where the evidence comes from a different group, older adults losing weight without medication, for instance, we say so and mark the figure limited rather than presenting it as if it were measured on people taking a GLP-1.
Every figure carries a confidence word, strong, moderate or limited, and those words are defined on the evidence page. Where we knowingly do something different from what the papers do, and there are three such places, we say what and why in the method notes rather than burying it.
Coaching judgement is labelled as coaching judgement. Plenty of what we teach is not in a trial at all, because nobody has run one: which foods go down when your appetite has gone, what to do on the day after an injection, how to keep training when you feel flat. We tell you when we are working from practice rather than from evidence. Mixing the two is how health writing goes wrong.
How often we review
The whole evidence base sits in one file, so reviewing it is one job rather than a hunt through hundreds of pages. We go through it whenever a new synthesis is published on a question we cover, and at least twice a year regardless.
The "last reviewed" date on the evidence page and at the top of this page is the date of the last actual review. It is not the date of the last build, and it does not move because we deployed the site. Likewise, the modified date on a guide moves when that guide's content changes, not when the site is rebuilt. Freshness dates that update themselves are worthless and we do not use them.
There is a limit worth naming: this is a small business, not an institution with a standing review committee. Reviews happen because one person schedules them. If you find something that has gone stale, telling us is faster than waiting for us to notice, and it is welcome.
How we handle money
We sell our own products and that is the entire business model. The Keep Muscle System, the Keep Muscle Kit, a personal seven-day plan, the Sunday Review, the Coming Off Plan and code packs for clinics. Prices are on those pages, in Australian dollars, US dollars and pounds. When you buy something from us, we made it.
- We take no affiliate commission. Not on supplements, not on protein powders, not on shakers, scales, meal delivery, equipment, apps or telehealth. When we name a food or a piece of equipment on this site, nobody is paying us to name it, and if you buy it we get nothing.
- No advertising and no sponsored content. No display ads, no paid placements, no sponsored guides, no brand partnerships. Nothing on this site was written because someone paid for it to be written.
- No money from pharmaceutical companies, telehealth prescribers, compounding pharmacies or supplement manufacturers, in any direction.
- Commission does flow one way. We run a partner programme where other people earn a commission for recommending our products to their audience. That means someone recommending EverStrong to you may be paid by us, and they are required to disclose it. We are never paid to recommend anyone else.
- We do not sell your data, and the free tools on this site work without an account. The calculators and the tracker keep your numbers in your own browser and send nothing anywhere. See the privacy policy.
The obvious conflict of interest is worth stating rather than leaving for you to spot: we sell a product that solves the problem our pages describe, so we have an incentive to make the problem sound worse than it is. That is exactly the mistake we made with one figure and corrected on 18 September 2026, and it is logged. The defence against it is the evidence page, where the ranges and the comparisons are published whether they help us or not. The diet-only comparison sitting next to the medication figure is there because it is true, not because it sells anything.
Our correction policy
It has four parts and we apply them to ourselves.
What counts as a correction
A figure that was wrong, out of date, attached to the wrong study, or stated without the context that changes how you would read it. That last one matters: a true number presented so it gives a false impression is an error and we treat it as one.
We do not edit quietly
When a figure changes, the old figure is named, the new one is given with its source, and the change is dated in the corrections log. We do not swap a number and say nothing. If you quoted us last month, you can see what moved and why.
How fast
Anything that could affect a decision about your health is fixed the day we accept it, everywhere it appears, not just on the page you found it on. Smaller things go in at the next review. Every correction gets dated.
How to raise one
Write to hello@everstrong.online with the page and the paper you think we have missed. A real person reads every email. You get a reply either way: what changed, or why we disagree.
One correction is already published. On 18 September 2026 we replaced a figure taken from a single 2021 sub-study with the pooled figure from a 2026 meta-analysis, and we added the diet-only comparison we had been leaving out. The old framing implied the medication was uniquely bad for muscle, and the evidence did not support that. The full account is in the corrections log.
What we will not publish
- A dose, a dosing schedule, a taper or anything that looks like one, for prescription medication or anything over the counter.
- Advice to start, stop, switch, split, skip or change a medication. That conversation belongs to you and your prescriber.
- Clinical reference ranges or interpretations of your blood work.
- Before and after photographs, or weight loss results presented as what you should expect.
- Testimonials we cannot verify, or results we cannot show the numbers for.
- A supplement recommendation we cannot source, and any supplement we would earn from.
- A research figure we cannot point at. If it is our judgement from coaching, we label it that way.
Get in touch
EverStrong Nutrition Pty Ltd, Sydney, Australia. ABN 34 696 248 870. A real person reads every email: hello@everstrong.online.
If you are a clinician, a researcher or a journalist and something here is wrong, we would rather hear it from you than not. Same address.
See the evidence, with every source Or read why EverStrong exists
EverStrong provides nutrition and strength coaching and education. It is not medical advice and does not replace your prescribing doctor. Never change your medication or dose based on anything on this site.